When did Geeks become cool anyway?

So, I started wondering this earlier this week. There I was, chilling
on reddit, when amongst the many many random articles of geekyness,
D&D, Programming, and whatever else I spend my time reading about
instead of doing things that could be construed as productive, I
stumbled upon this article: Hot Women pretending to be geeks?
Apparently, these days, it's actually good for your reputation to be
construed as a geek.

Now, I'm not complaining about this at all. I am one of the geekiest
individuals I know, so the more points it earns me the more I can take
pride in my awesome geek cred. Besides, the Geek Pride movement is
actually pretty cool, since it means we're all proud to announce our
geeky passions which in turn makes it easier for me to find geeky
thing I'll enjoy. This change from Geek being a bad label to a label
of pride is most definitely one in the positive direction.

I'm just wondering where it shifted, and what exactly inspired it.
Seeing as I was mostly a kid for the Rise of the geek I can't really
remember concrete dates where it started to become cool to become a
geek, but somewhere in the 90s or early 2000s it seems to have hit it
big. i'm assuming we can attribute this to the rise of the internet,
obviously. Sure, it was also a time of geeks being pretty financially
stable, but when you get down to it geeks have always been financially
stable, as engineers, doctors, etc.

But then that just begs the question of "Well, why did the internet of
all inventions spike geek pride and respect when other awesome
inventions by geeks never have?" Because I kind of grew up into using
it I think I tend to take for granted that the internet has done some
crazy things with the way it shaped our culture, which most of my
generation is likely equally ignorant of. So, any theories on why the
rise of the internet ties into the rise of the geek? My theory is just
that we were so gosh darn awesome at being able to harness all the
internet has to offer, but alternate theories might be interesting.

Either way, I enjoy our new position of prestige and I hope it
continues. On that note, I have a watch/USB Drive I want to put a
bootable linux distro onto.... In the meantime, goodbye!